FAQ

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1. Why should I advertise?

It is essential to the health and growth of your business to let people know who you are, where you are, what you do and tell them why they should use your products and services over someone else’s. Advertising helps you create the image with potential customers that you desire to create. It also allows you to give specific reasons why people should call you and use your products and services. It’s important to advertise because your competition advertises. Everyday, people are bombarded through print, TV, radio, direct mail and the Internet from your competition, so people need information about your company and how you are different. They need to be reminded on a consistent basis. Without advertising, no one knows who you are, where you are or what you are doing and why. Advertising is a key component to the success of your business.

2. Where should I advertise?

Choices, choices, choices! Broadcast TV, Cable, radio, newspaper, magazines, flyers, inserts, social marketing, adwords, email blasts and more. It’s important first to know who your target market is? Who are the people most likely to buy your products and use your services? What media do they use? What is your budget? What geographic area do you want to reach? These are just some of the questions you need to answer to help you determine where you should advertise. When you consult with AdVantage, we will simplify it for you and make recommendations on the most effective media for your campaign. We have already done the homework for you and will do more research if needed so you can focus on what you do best in your business.

3. What should I advertise?

It depends on what you want your results to be? Are you looking to brand your company, create awareness, educate people or garner immediate sales. Are you more concerned with the short term or the long term. When AdVantage consults with you the first time, we will ask you questions about the mission and vision of your business. We will ask questions to learn about what you want to accomplish and then we will make a recommendation based on your answers.

4. How long does it take to experience results?

Usually longer than you think. It depends on whether you are a new or established business. It depends on the products and services you offer; is it a need or a want, is it a product or service that everyone is familiar with or do you need to educate your potential customer? Is it expensive or only a few dollars? Is your advertising campaign geared toward branding or do have a special offer for a limited time? Does your budget allow for full media coverage consistently or just one or two for a short period of time? When you consult with AdVantage,we will work with you and give you a better idea on what is realistic. However, it usually takes longer than you think. It takes a person several times of seeing/reading/hearing an ad before they respond with action. Referrals should always be your number #1 best result in gaining new clients, but it should work hand in hand with your advertising campaign .

5. How long should my ad campaign be?

It all depends on what you are trying to accomplish. If you are a new business or offering a new product or service, branding and education is important. In this case, consistency is very important. AdVantage usually recommends setting up an annual budget and running a consistent campaign and then re-evaluate after six months. If your business lends itself to special events, sales, or promotions, then you may prefer to have a strong campaign over a shorter period of time.

6. How do I determine my advertising budget?

It depends on what you want your results to be and if you are satisfied with consistent but slower growth or if you want to experience faster growth from the beginning. Remember that advertising is an investment in your business so it is important when you plan all aspects of your business to include a budget for advertising. You also may want to research your competition especially if they have been successful and find out what is working. Whatever your budget is, you want to ask how much do you need to sell to break even and is that figure realistic? Obviously, you want to do more than break even, but this is a starting point. It is important when creating an ad campaign to establish realistic expectations of yourself, your agency and your business. Communication about this is key especially in the beginning but at all times.

7. Isn’t an ad agency expensive?

Not really when you consider that you are saving yourself the time and energy of meeting with all the different media reps on an ongoing basis and then taking the time to determine what is best. When you save time and use someone else’s expertise, you save yourself time and money. Depending on what you need, AdVantage can actually save you money. Because we know best how to negotiate and ask the right questions so you get the best rate available and added value when possible.

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